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Recipe Book Ads of Old!

March 23rd 2009 02:47
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Silver Star rice starch
When I flick through my old cookbooks I love, not only looking at the old recipes, but also the ads that are interspersed between the pages. They seem to be a pre-cursor for today's magazine with their flashy, glossy ads.

While not as flashy the old ads are a rich slice of what life was like for the historical cook. The first ad I came across is for Silver Star rice starch, while not technically for the kitchen it is for the laundry. According to the Encyclopaedia Brittanica, rice starch is prepared from broken white rice which is then steeped in a caustic soda solution with the alkali finally washed away with water. The softened grains are ground with more caustic soda solution, and the resulting mass is settled or submitted to centrifugation.

The next ad I found is for a Younger cooking stove. I really love this one as it shows how far the modern stove and oven has come. The picture shows a beautiful piece of history with it's ornate handles and hinges on the oven. The fact that it also comes with an extended fire box for long wood fuel gives such an insight into the way life was lived back then.
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Younger cooking stove

My final ad is for Queen baking powder, essences and sauce. Queen is still a product in use today and most women will find a vanilla essence or colouring in their pantry made by Queen. One line in the ad is quoted as saying:

"These essences will be found amongst the best in the market. They are kept by all the leading stores in the colony, and deserve the very high encomiums passed upon them."
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Queens products

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2 Comments. [ Add A Comment ]

Comment by samaritan

March 30th 2009 02:13
I love old ads. They really give us a glimpse into the past. For a short story I wrote once, I wanted to get the real flavour of the times, and spent hours going through advertisements in the National Library. It was such fun!

Samaritan

Comment by Samantha Elley

March 30th 2009 02:58
So you have no life either, huh?...LOL!

Seriously though, ads are definitely a glimpse into the culture of the time including attitudes, priorities and always for a good laugh.

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